Mazin Zorba

Skechers Ad Project

About This Project

I am proud to have directed the Skechers advertisement, a project where I handled every creative and technical detail—from writing the concept to designing the music and sound effects. All AI-generated advertisements I produce are entirely my own work, both in directing and writing, ensuring a cohesive and distinctive creative vision.What truly sets this project apart is that it’s not an official production but a revolutionary approach I developed to present ideas to clients before entering production. Using advanced technology, I created a video that allows clients to visualize the advertisement as if it were already filmed. This innovative method replaces traditional tools like storyboards, offering a more immersive and precise way to communicate the creative vision. It reflects my commitment to pushing boundaries and delivering exceptional, forward-thinking concepts.